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Bonuses, 9.1 – Occasionally, Bet365 will come out with a jaw-dropping bonus offer (like the 100% signup bonus up to a maximum of $200 that they launched before Super Bowl XLIV). Typically though, standard sportsbook bonuses apply here as the main value proposition here is variety of odds, ease of use, stability and the fact the Bowmans/Bet365 brand has been entrenched in Canada for a decade. Customers will often receive 10% reload bonuses and other member perks that help boost the bankroll.
Customer Service, 9.3 – Dozens of toll-free phone numbers, Live Chat, a robust email customer service platform along with the comfort of knowing you are betting with a major British company makes even the pickiest of clients feel comfortable that they will get answers promptly. Professional and courteous, they also offer a terrific and thorough FAQ section that answers just about any possible question.
Odds variety, 9.5 – Bet365 offers a dynamic range of bet types with dozens of props on just about every game everyday. It’s not just spreads and totals – it’s the full meal deal and you can bet on just about any scenario you can imagine. They have a section geared toward Winter Sports which appeals to Canadians as well as their international clients in Europe and a full lineup of hockey odds from all professional leagues is another Canuck perk. Add to this the fact a full Live in-Game Betting platform lets you bet along during the game and you have a dynamite offering.
Overall Experience, 9.4 – Site is clean and easy to navigate, betting options are clearly set out and the betting menu is easy to understand and edit (if you change your mind on a bet amount). The experience runs deeper here though with the knowledge of deep-pocketed British owners backing your action. Casino games, online bingo, horse racing, skill games and more make this one of the best online offerings. Their Bet365.net fantasy platform is another great perk as players can win weekly prizes just by being Bet365 account holders.
Payment Solutions, 9.4 – E-checks, credit cards, wire transfers and more make getting money in and out of Bet365 a breeze. Some Canadian credit cards have followed American leads in blocking some transfers, but most oblige. You can be wagering within minutes and you are then privy to all their special perks and offers as a customer.
Reputation, 9.6 – Whether through the Bet365 brand or the Bowmans name here in Canada, this company has long owned a reputation for fairness and quality. Bowmans was a former sponsor of the CFL and continues relationships with some teams via its successor brand Bet365. They sponsor European soccer teams and are major advertisers. Solid and dominant in Europe and smart enough to tailor its offering to Canadians and other international clients, customers know Bet365 is here for the long haul.
Software, 9.4 – Team of top-notch programmers has customized a software solution that is second to none. You’ll notice it is extremely intuitive and easy to navigate. It has proven rock-solid in game play, just like the company is financially.
Stability/License, 9.6 – They employ more than 1,000 people and are a Top 10 UK company. They own more than 60 land-based betting shops and are renowned throughout Europe and Asia as one of the web’s leading sportsbook brands. Licensed and regulated by the tough UK Gambling Commission, they are a true giant in the space and one of the safest places you can play online.
TSB Experience, 9.7 – Members of TopSportsbooks.com have transacted business with Bet365 and Bowmans for nearly a decade. Some have visited the UK and met with top management officials and were greeted cordially and professionally. A true joy to work with and enough TSB.ca officials have used the betting platform there to understand it’s a joy to bet there as well.
Website , 9.2 – Professional, well-thought out and with clear calls to action, the website allows user to quickly get where they are going, while also calling their attention to ant new offers, new emails sent to customers and more. They customize the front-page sports news section to each user, so Canadian visitors will see the latest NHL or CFL action, not the latest UK horse racing or Rugby Union action. It’s the difference that professionalism and attention to detail brings to the user experience.
TSB comprises a collective experience of a half dozen companies with more than a decade of experience in the gaming space.